Industry standards for entry and mid-tier volume stores are generally 2.9% + 30 cents per transaction to process credit and debit card payments. Depending on the level of volume and relationship with your payment processor, you may be able to negotiate this lower. Additionally, some countries such as Australia offer an advantageous 1.9% processing fee for domestic cards (this applies to Shopify Payments as well).
It's important to take notice when creating paid advertising campaigns on Google, Bing, Yahoo, or Facebook to specifically exclude countries you're not targeting, as default settings to optimize ad revenue for the provider are typically skewed to show the ad to as many people as possible, some outside your target demographic
As first it can seem daunting approaching some areas of eCommerce with so many variables of websites and solutions on a constantly evolving internet, but it doesn't have to be. In this post we'll outline some of the common questions and mistakes to avoid when buying your first dropshipping store.
Advertisers frequently offer free advertising credits for new stores. For example Google is offering through Shopify $100 in advertising credit without a minimum spend, which can be used for approximately 25 days of free Google advertising. Bing is also offering $100 for $25 in spending. TikTok is offering $300. Snapchat is offering $75 for $50 in spend or $375 for $350 in spend. It's important to read the full terms of the offer before you commit, but generally these deals are a great way to get started advertising your dropshipping store with little to no cost.
